Event Format



Thu, Jun 08, 2023, 12:00 PM – Thu, Jun 08, 2023, 01:00 PM

Event Host


You won’t want to miss this incredibly informative session focused on Web Analytics, specifically for those who have had internal concerns raised around GA4 and what action you should take as a next step. Marketers cannot run without accurate insight and web intelligence. There are data alternatives to Google - although understanding how it works and what it does or doesn't do is important as well. Join us for this 45-minute LIVE webinar where our experts will share insight into recent concerns around Google Analytics 4.

Learning Objectives:

  • Learn ways to provide answers for the questions being asked by your C-Suite or Legal Counsel.
  • Hear what other healthcare marketers are saying/doing about the switch from Google’s UA to GA4.
  • Uncover options beyond Google, which will satisfy most legal and marketing criteria for website tracking and measurement.


Sponsored by MoreVisibility*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.