Health Care Marketing’s Tipping Point: How Health Systems Will Win in 2026

Platform: Zoom (Register below and join through your confirmation email).

Overview

Health care marketing is at a turning point. Patients expect personalized experiences, physicians want smarter growth strategies, and leaders are demanding clear ROI. But many health systems still struggle to bring data, technology, and teams together to meet these expectations.  

Join Cured Health and OrthoNebraska for an exclusive webinar on how leading organizations are transforming health care marketing to drive measurable, data-powered growth. Discover how to build a connected data foundation, use CRM as the hub for journeys and outcomes, and apply analytics and AI to prove ROI.

Featuring real-world lessons from OrthoNebraska’s marketing transformation, this session will show how to operationalize CRM, connect digital and access strategies, and scale responsibly. You’ll walk away with practical ideas to move from one-off campaigns to always-on, data-driven marketing—and a clear view of what it takes to win in 2026 and beyond.
 

Learning Objectives

1. Identify key challenges that limit CRM adoption and data-driven marketing in health systems.  
2. Apply practical strategies to build a unified data foundation and personalize patient engagement at scale.
3. Evaluate how CRM, analytics, and AI can be used together to measure marketing ROI and optimize performance across the patient journey.

Presenters

• Andrew Sawyer – CEO & MD, Cured by Innovaccer
• Bill Citro – Sr. Digital Experience Analyst, OrthoNebraska
• Rohit Narayan – VP of Customer Experience, Cured by Innovaccer 

Sponsored by Cured by Innovaccer