Date

Wed, Dec 03, 2025, 12:00 PM CST – Wed, Dec 03, 2025, 01:00 PM CST

Type

Sponsored Webinars

Event Host

Open To

Members and Non-members

Description

Learn how Shepherd Center and Rochester Regional Health improved attribution accuracy, strengthened engagement, and managed sensitive data with confidence. This session shows how practical tools and clear processes support digital marketing work while meeting compliance requirements.


Learning Objectives:

1. Identify ways to balance analytics insights with HIPAA compliance. 
2. Recognize effective strategies for achieving compliant, data-driven marketing.  
3. Apply key lessons in data analytics, governance, attribution, and activation.
 

Speakers:

Mateusz Krempa
Chief Customer Experience Officer
Piwik PRO & Cookie Information

Mariya Khanina
Business Development Manager
Piwik PRO & Cookie Information, 
 
Sponsored by Piwik Pro
 
SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.  
 

Sponsored By