Why Digital Media is Your Secret Weapon to Bounce Back from Organic SEO Traffic Losses Due to ChatGPT and AI Overviews

Platform: Zoom (Register below and join through your confirmation email).

Overview

In 2025, ChatGPT and Google’s AI Overviews have disrupted organic search, causing a 35%+ drop in traffic for hospitals and health systems. With organic visibility unpredictable, refining paid media strategies is essential.

This webinar covers:

• How AI, automation, and conversational tools are transforming digital engagement.
• Strategies for reaching patients, consumers, and health care professionals through paid search, paid social, and programmatic channels.
• Best practices for HIPAA-compliant outreach and using generative AI to optimize campaigns.

Learning Objectives

1. Understand the impact of AI Overviews and ChatGPT on organic search traffic and identify key digital media opportunities.
2. Apply updated paid media strategies to effectively engage health care consumers across the entire buying journey.
3. Evaluate best practices for adapting to AI-driven realities to optimize engagement, improve campaign performance, and ensure HIPAA compliance.

Presenters

• Stewart Gandolf – CEO, Healthcare Success
• Brandon Schakola – Senior Director of Digital Strategy and Growth, Healthcare Success
• Michelle Gao – Director of Paid Media and Strategy, Healthcare Success

Sponsored by Healthcare Success