Reaching New Heights: 2024 Recognition Week Highlights! 

Details: Connecticut Children’s last updated their health system website in 2017. There were a number of pain points that needed to be addressed. The site had become very antiquated, the navigation was difficult, and users faced excessive load times as well as frequent down time. In addition, there were cumbersome manual processes to maintain the Find-A-Doctor section, a clear lack of flexibility and most importantly, the website was not mobile optimized. Market research into Connecticut Children’s brand shows a perception that we are primarily a hospital. This insight has armed us with the ongoing opportunity to position ourselves as a fully integrated health system as we continue to grow operationally and geographically across the state. With our value proposition of being Connecticut’s only health system 100% dedicated to kids and our Beyond Imagination campaign as fuel, we decided it was time to expand our horizons and seize the opportunity to embark on an entire website re-platform and redesign.

Details: Case study with Arbor Health (Diane Markham) illustrating the impact of Clarity PX's Integrated Marketing Campaign on a Critical Access Hospital (CAH).

Event: The SHE Conference
Details: The SHE Conference, hosted by Tanner Health, was a vibrant celebration of women's health and wellness, urging attendees to prioritize their physical and mental well-being. This interactive event brought together women from diverse backgrounds, allowing them to engage with Tanner Health's leading experts, who provided insights and helped to break the stigma around taboo topics in women's health. Attendees also enjoyed activities like sound healing and tai chi. Proceeds from the event supported the Tanner Medical Foundation’s Women’s Health Fund, reinforcing Tanner Health's commitment to community care as it celebrated its 75th anniversary with a new brand tagline: "Your care, redefined."

Details: Kailea Wray, our rockstar Communications Specialist at Burgess Health Center, is shaping the future of health care one creative project at a time! With her knack for crafting clear, engaging communication and designing eye-catching marketing materials, she's boosted our impact across the communities we serve. Whether it's keeping patients and families in the loop about our top-notch services or showcasing the amazing teams behind the care, Kailea ensures we stay connected with those who matter most. Thanks to her, Burgess Health Center continues to be the trusted name in health care that our communities can rely on!

Details: T4 Creative Lab highlighted Speare Memorial Hospital's new brand positioning, "Sophisticated Care, Neighborly Compassion," through bold graphics and accessible content.