Crafting a Proactive, Patient-Centric Approach to Price Transparency


Facing increasing high-deductible health plan enrollment and a consolidating market, Emory Healthcare’s leadership team needed to understand how their patients make healthcare decisions and the role that price played in where they went for care. To do this, Emory carried out in-depth customer focused work and price benchmarking to understand its relative position and the role of price in consumer choice. Join Emory’s Corporate Director of Strategic Planning, Lynda Barrett, and Advisory Board’s Executive Director, Jon Maack, as they walk you through Emory’s methodology, data sources, and strategies for developing a robust price transparency and consumer strategy across departments.

  • Lynda Barrett, Corporate Director of Strategic Planning, Emory Healthcare
  • Jonathan Maack, Executive Director, Growth Strategy, Advisory Board Company

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