Business Development

Sep 24, 2017
Hospitals and health systems are simultaneously facing the reality of reduced and changing reimbursement models and increased competition including competition from market innovators and disruptors. In this environment providers must learn to plan and act nimbly while pursuing incremental…
Sep 24, 2017
As economic reform and regulatory forces accelerate physician group practice formation, health systems must bring diverse personalities and priorities together. Imagine groups that combine academic and community-based physicians, span facilities large and small (sometimes across state lines), and…
Apr 8, 2017
How to apply Consumer Product Goods (CPG) tools and concepts to improve business development and planning as consumerism becomes more influential in healthcare decision-making. We will also discuss some of the necessary competencies and culture aspects needed to help you create a more data driven…
Nov 7, 2016
Imagine trying to manage strategic planning for a health system that has doubled in size in recent years, but lacks standardized business development processes to maximize growth opportunities. Then, imagine an extremely competitive consumer marketplace where two members of that same network are…
Oct 12, 2016
Observation patient care continues to be in flux, due to definition and payment changes. Yet the development of a freestanding observation facility may offer a low-cost healthcare alternative.
Sep 12, 2016
This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.
Sep 12, 2016
This presentation will focus on Hartford HealthCare's rapid-cycle approach to business development.
Sep 12, 2016
The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/wellness center. This presentation focuses on the consumer-centric planning, implementation, and communications which were key to turning this concept into…
Sep 12, 2016
Learn how, with a highly personalized strategy, Kish/Northwestern uses six strategic approaches to help develop stronger community connections, which have led to increased access to hospital services, use of preventive screenings without overuse, and greater awareness of the system brand as a…
Jul 30, 2016
As healthcare strategists, we may also long for a similar scorecard to help us turn potential opportunities into real winners. The hospital leadership at AAMC teamed up to pinpoint gaps in services as well as the missing pros—the physician specialists and other clinicians—that might help grow…