Most of your website visitors have a very specific mission, which, in turn, has a profound impact on customer experience and brand perception. As a marketer and/or digital influencer, this represents a tremendous opportunity. In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image. Mike and Neal will share case studies and examples from health care websites where customer observations and feedback led to positive changes like increased and improved conversions and greater ROI.
- Rob Klein, Founder & CEO, Klein & Partners
- Neal Linkon, Director of Marketing Operations, Children's Hospital of Wisconsin
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