Digital Engagement

Jul 19, 2022
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
Mar 3, 2022
For health care organizations, developing the right digital offering presents a strong opportunity for growth and competitive positioning. In this session, leaders from Piedmont Healthcare will explore strategies they used for creating a seamless digital experience for patients.
Feb 15, 2022
Digital entry points to care are so important that they affect consumer healthcare purchasing. Ninety percent of patients don’t feel obligated to stay with providers that don’t offer a good digital experience. To succeed, your digital front door must be created using an integrated mobile strategy…
Feb 8, 2022
Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for healthcare organizations.
Nov 19, 2021
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
Nov 10, 2021
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
Aug 26, 2021
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.