Pricing Strategy in a World of Price Transparency

Thanks to a growing number of Americans with consumer-directed health plans, such as high deductible policies and health savings accounts, patients today bear greater financial responsibility for their care. Given this reality, hospitals and health systems must recognize the growing importance of price as a key patient selection criterion. However, despite demonstrated price sensitivity among their customers, few providers have patient-facing pricing strategies. In this session, we will pinpoint which services are most price sensitive; identify obstacles and opportunities related to pricing strategies; discuss price positioning; and review a case history of one health system’s successful approach to price transparency.

• Daniel Weinbach, President & CEO, The Weinbach Group, Inc
• Richard Klass, Co-Founder of KCI Partners, Inc
• Justin Irizarry, Co-Founder & Chief Financial Officer, OrthoNOW, LLC