Crisis always strikes when you least expect it. Baton Rouge faced a triple dose of tragedy: the shooting of an African American man that sparked national outrage, the subsequent shooting of six police officers, and the devastating flood that displaced thousands of residents. In this session, hear from Baton Rouge General about how they found new ways to communicate when traditional avenues weren’t available, how video and social media became vital to getting their message out, why communicating compassionately is key, and how they increased employee engagement to its highest levels during this distressing time.
- Carlie Boudreaux, Communications Specialist, Baton Rouge General Medical Center
- Meghan Parrish, Director of Marketing and Communications, Baton Rouge General
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