Communications
Plan and pitch stronger health care stories with a structured brief that clarifies goals, audiences, messaging, visuals, and media distribution.
A communication framework to educate employees, create two-way dialogue, and reinforce messages over time to strengthen culture.
Designed to equip communication and marketing students with essential strategic thinking and leadership skills relevant to today's dynamic health care environment.
Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
SHSMD Connections 2025 virtual conference is November 3-7, 2025.
Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true…