Communications

Sep 13, 2021
SHSMD is pleased to bring you the 2022 Calendar of Health Observances & Recognition Days. Yet another example of SHSMD's commitment to providing health care strategists with practical, timely resources, this calendar is designed to help you plan your 2022 community health events, internal…
Jun 15, 2021
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
Jan 20, 2021
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care. 
Dec 3, 2020
This special edition of By the Numbers reflects the recent changes in health care marketing and communications functions and the budgetary impact of the 2020 COVID-19 pandemic. Topics include budgets, staffing, marketing telehealth, what worked well during COVID, what was unsuccessful and what…
Oct 27, 2020
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care. 
Jun 2, 2020
Additional resources from the Advanced Health Care Social Media & Digital Marketing Virtual Conference hosted by SHSMD and Mayo Clinic Social Media Network.
May 21, 2020
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns. Learning Objectives
May 11, 2020
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.
Apr 2, 2020
This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage this unprecedented crisis.