Communications

Apr 2, 2020
This series features SHSMD members, stories and resources in an effort to provide insight into how strategists are helping their organizations manage this unprecedented crisis.
Mar 19, 2020
Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.
Mar 19, 2020
Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.
Mar 12, 2020
As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.
Jan 24, 2020
SHSMD recently hosted a webinar with the goal of providing education on the topics of gender-affirming terms and practices and the challenges embedded in the transgender patient experience.
Sep 18, 2018
SHSMD Credentials
Sep 10, 2018
Several years ago, Saint Francis Healthcare system launched its first "Pink Up" campaign, which was designed to increase breast cancer awareness, promote early detection, and offer free mammograms to those in need. In 2016 the health system ramped up its fundraising and outreach efforts to turn the…
Dynamic Page

Uncovering Hidden Gems

Sep 10, 2018
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
Sep 10, 2018
In a world that keeps sending disruptive innovations like shock waves through the health care landscape, how can health systems better meet the demands of today's time-starved, information-overloaded consumers? Florida Hospital needed to figure it out—and quickly.
Jul 2, 2018
How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community…