This session reviews the activation timeline of the media relations team at Sunrise Health System Hospitals as our flagship trauma center closest to the Strip experienced treating 180 patients during the largest mass casualty in US history.
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Crisis always strikes when you least expect it. Baton Rouge faced a triple dose of tragedy: the shooting of an African American man that sparked national outrage, the subsequent shooting of six police officers, and the devastating flood that displaced thousands of residents.
While real-time analysis of the US Ebola panic focused on the obvious-crisis communications-a new, deeper look reveals significant gaps in the fundamentals of internal and external communications needed to reach, teach, and reassure a frightened public and our own employees.