SHSMD Learning Center: Courses & Events for Health Care Strategists and Marketers
Stay ahead in the rapidly evolving field of health care strategy. SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Whether you're looking to sharpen your skills or work toward a professional certification, the SHSMD Learning Center offers flexible options to fit your schedule.
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Upcoming Events
Featured
SHSMD Events
SHSMD Connections | September 27-29, 2026
Baltimore, MD
Futurescan 2026 Webinar
Mar 11, 2026, 12:00 PM CDT
Featured Education
Orientation to Health Care Certificate Course
In this health care 101 course, you will learn how to better navigate your organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview of the health care landscape.
Empower Your Team with SHSMD’s eLearning Season Pass
Unlock a full year of professional growth for your health care strategy, marketing, communications, and planning teams. With SHSMD’s 1-Year eLearning Season Pass, your team gets instant access to a library of live and on-demand courses tailored to their roles, interests, and experience levels. It’s flexible, easy to use, and designed to keep your staff learning, growing, and leading in their field.
Marketing/Digital Engagement
Harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
Health Care Marketing Plans, Communications & Market Research
April 6 - May 21
This certificate program focuses on health care marketing plans, communications, and research, as well as eight additional elective options.
Dive into the hottest topics in health care social media and discuss best practices (as well as what to avoid) from your peers.
Explore innovative strategies and analytics-driven approaches essential for building and executing effective provider recruitment plans.
This live certificate course provides foundational training on HIPAA, FTC, and state privacy laws, and how they impact marketing practices across tactics, platforms, and technologies.
This course offers a practical, real-world look at how small and rural health care organizations can strengthen their brand, engage their communities, and compete effectively through data-informed, mission-driven marketing and communication strategies.
This course equips health care marketers and communicators with practical, up-to-date insights on the most pressing trends shaping today’s digital strategy landscape.
PR/Communications
Health Care Marketing Plans, Communications & Market Research
April 6 - May 21
This certificate program focuses on health care marketing plans, communications, and research, as well as eight additional elective options.
Explore key trends impacting communication professionals, identify and develop new skillsets that will result in an actionable plan to help you solve current and emerging challenges.
Discover the latest trends, strategies, and case studies designed to elevate your communications expertise.
Explore innovative strategies and analytics-driven approaches essential for building and executing effective provider recruitment plans.
This course offers a practical, real-world look at how small and rural health care organizations can strengthen their brand, engage their communities, and compete effectively through data-informed, mission-driven marketing and communication strategies.
This course equips health care marketers and communicators with practical, up-to-date insights on the most pressing trends shaping today’s digital strategy landscape.
Strategic Planning
Strategic Planning in Health Care
January 20 – February 17
This series provides a step-by-step path to help you design a plan, engage stakeholders, and monitor performance over time.
Dive into the foundational aspects of data analytics, population health, data visualization, and strategic decision-making.
Dive into the advanced aspects of data analytics, data visualization, and strategic decision-making for health care strategists.
Join the Waitlist for Upcoming Education Courses
Get notified when the course you are interested in becomes available for registration.
Explore a wide range of expert-curated resources in SHSMD's Resource Library, covering key topics such as leadership, strategic planning, marketing, and more. Access webinars, toolkits, and e-learning courses designed to advance your professional development and support your organization’s success.