All SHSMD Webinars

Learn how Coveo and Perficient apply AI-powered search to improve Find Care, connect patients with providers, and build trust, engagement, and growth.

See how UCLA Health connects immediate care acquisition, media strategy and real-time capacity to build longer-term patient relationships.

Healthcare marketers will learn how to turn a fragmented brand into an AI-ready growth asset—aligning brand architecture, messaging, proof, and governance so AI can accurately find, trust, cite, and recommend their organization across every patient touchpoint.

Learn how AI-powered website search can improve patient access, content discovery and digital engagement.

In this webinar, learn how Generative Engine Optimization (GEO) can improve your health system’s visibility, accuracy and trust across AI-powered search platforms.

Benchmark your health care MarCom budgets, staffing and priorities with new SHSMD By the Numbers data and actionable insights.

Discover how health systems optimize marketing with AI, privacy-safe data and unified measurement to drive ROI and growth.

Explore Futurescan 2026 and uncover key trends shaping health care’s future. Join Jeff Goldsmith for expert insights on what’s next.

Health care marketers share how branded mobile apps can elevate the patient experience, strengthen engagement, and advance digital strategy beyond the patient portal.

Join this webinar to see how Onvida Health transformed a community hospital into a purpose-driven health system—and walk away with a practical roadmap to align culture, brand, and stakeholders for measurable, lasting impact.

Explore mechanisms to unify care delivery within regions to enhance performance and create a win-win proposition for patients, the health system, and all regional members.

Discover how analytics and process optimization improve patient access, ease staffing strain, and boost efficiency in health care delivery.

Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.

Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.

In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2024-2025 By The Numbers: MarCom

Meet Up Time: 1pm - 2pm CT | 2pm - 3pm ET | 11am – 12pm PTJoin a few of SHSMD's Board members for the next Member Meet Up to delve into "Understanding and Responding to

Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.