Definition: Demonstrate innovation and risk taking; observe the market and champion breakthrough opportunities within an organization; pursue new business opportunities for the organization.
Relates to: Integrate and Co-create
- Encourage staff who have ideas for improving or developing processes, products, or services to create business cases and set up systems for them to apply for the needed resources.
- Discuss the state of the market, consumer needs, and potential solutions on a regular basis with staff, to ensure that they understand where there are unmet needs, internally and externally.
- Provide learning opportunities in product development, to help staff understand the processes and thinking involved.
- Create processes to act on employee suggestions.