Innovation
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true…
This immersive credential series, led by distinguished faculty, delves into the advanced aspects of data analytics, data visualization, and strategic decision-making for health care strategists.
Check out SHSMD's top quarterly resources with tons of value to people of all strategy professions.
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
Unlock the key fundamental skills needed to excel in health care market research, from study design to data analysis, and equip yourself with the tools to drive success in the dynamic health care field.
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24 - The most timely health care strategy and market development programming happens at SHSMD's Connections Conference.
SHSMD's press release announcing the appointment of Evan Williams as its new Executive Director.