Definition: Connect with people and influence them to help you achieve mutually beneficial outcomes; have a knack for motivating people.

Relates to: Erase Boundaries of Business


  1. Be purposeful; use persuasion sparingly and knowingly.
  2. Listen, then listen some more.
  3. Create connections with others.
  4. Acknowledge others' credibility.
  5. Chose being successful over being right.
  6. Know when to back away.
  7. Use language and references that others will understand; don't use your discipline's jargon with those who might not understand it.


Noah J. Goldstein, Steve J. Martin, and Robert Cialdini, Yes!: 50 Scientifically Proven Ways to Be Persuasive (New York: Free Press , 2009), 272.