Definition: Connect with people and influence them to help you achieve mutually beneficial outcomes; have a knack for motivating people.
Relates to: Erase Boundaries of Business
- Be purposeful; use persuasion sparingly and knowingly.
- Listen, then listen some more.
- Create connections with others.
- Acknowledge others' credibility.
- Chose being successful over being right.
- Know when to back away.
- Use language and references that others will understand; don't use your discipline's jargon with those who might not understand it.
Noah J. Goldstein, Steve J. Martin, and Robert Cialdini, Yes!: 50 Scientifically Proven Ways to Be Persuasive (New York: Free Press , 2009), 272.