Healthcare marketing is in the midst of a huge shift. In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team. The system's in-house marketers now initiate strategic campaigns, instead of simply executing tactics. They've turned their focus away from traditional shotgun tactics to ones that identify the right audience and deliver the right message. In this rapidly moving presentation, three examples will be presented that provide insights into how to jump start a digital strategy.
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