Reputation + Location Data Management = A Healthy Holistic Marketing Approach

While the healthcare industry is typically three to five years behind technology trends, hospitals and other providers are starting to fully realize the importance of social and hyper-local marketing " including formal ratings and informal reviews " as a significant driver of patient engagement. Healthcare professionals will discuss how providers and marketers can bolster their local listings and social reputation through a holistic approach to marketing efforts. This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.