Use this calendar to plan your 2027 community health events, internal and external communications, social media campaigns and more.
Marketing
Learn how Coveo and Perficient apply AI-powered search to improve Find Care, connect patients with providers, and build trust, engagement, and growth.
See how UCLA Health connects immediate care acquisition, media strategy and real-time capacity to build longer-term patient relationships.
Healthcare marketers will learn how to turn a fragmented brand into an AI-ready growth asset—aligning brand architecture, messaging, proof, and governance so AI can accurately find, trust, cite, and recommend their organization across every patient touchpoint.
Build practical social media skills for healthcare with six expert-led modules on video, AI, podcasting, platforms and employee advocacy.
Save the date for the 2027 SHSMD Connections Conference, September 26–28 in Phoenix, Arizona. Visit the conference page for future announcements and updates.
Learn how AI-powered website search can improve patient access, content discovery and digital engagement.
Improve AI search visibility with a practical GEO checklist for optimizing structured data, content, links and website clarity for health care.
Build service lines into engines for growth. Learn practical strategies, governance models and planning frameworks to drive sustainable performance.
Build service line growth strategies with SHSMD. Learn planning, governance, performance tools and go-to-market activation frameworks.