Marketing

Mar 12, 2020
User Experience is an ongoing area of focus for health care marketers – learn more about how to actively test and develop the right message, content and triggers to deliver on your customers. Hear best practices and real-world examples on critical factors in UX/conversion.
Mar 12, 2020
As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.
Mar 6, 2020
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Feb 13, 2020
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
Aug 8, 2019
If you're like millions of Americans, you've seen the award-winning television show "Shark Tank," in which entrepreneurs have 10 minutes to sell investors on their business idea. Now transfer that image to the last time you walked into the C-suite to sell your annual strategic marketing plan and…
May 15, 2019
  Members and Nonmembers: Click here to access the webinar recording and a PDF of the presentation.
Apr 8, 2019
A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.
Feb 20, 2019
For a PDF copy of the presentation, contact Evariant. Your browser does not support the video tag.
Feb 20, 2019
Join us on Wednesday, February 20th as Gary Druckenmiller, VP of Customer Success at Evariant, discusses the top drivers of success that must be on your 2019 marketing roadmap.
Jan 9, 2019
Join us for an expert tour of the best digital work happening among these fifteen top-ranked hospital systems. The session will feature Dave Wieneke, who developed the HDX method as director of the health care practice at Connective DX.