Marketing

Jan 4, 2023
Digital marketing has never been more crucial, needing partnerships to convey messages, identify value and obtain resource commitment.  Learn how marketing digital executives have effectively engaged clinicians to optimize reputation, preference and brand.  Hear how two leading health…
Nov 9, 2022
  Thank you for celebrating Health Care Strategy & Market Development Week with SHSMD! This toolkit will help you join the conversation on social media. Please feel free to share any combination of the following images and text on social media to raise awareness on how #SHSMDSparksChange !
Oct 25, 2022
Sparking Change Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their…
Oct 12, 2022
Wednesday, October 26, 2022 | 12:00-1:00pm CT View the live webinar recording.
Sep 30, 2022
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities. 2022…
Sep 6, 2022
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Aug 5, 2022
SHSMD Strategic Planning in Health Care online program includes three courses focused on the Strategic Planning Process and Content, Successful Plan Execution, and a variety of elective topics. The credential holder has met a set of established criteria identified in the course learning objectives…
Aug 5, 2022
In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.
Jul 1, 2022
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.