Marketing
Health care marketing teams are facing tightening budgets, evolving privacy regulations and increased pressure to demonstrate return on investment. These forces are reshaping how organizations plan, measure and optimize performance.
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
Health care marketers share how branded mobile apps can elevate the patient experience, strengthen engagement, and advance digital strategy beyond the patient portal.
Marketing course for rural and independent hospitals. Build focused strategies, strengthen community trust and drive sustainable growth.
Plan, create, and improve social content with a 9-step editorial workflow that aligns your team, sharpens messaging, and drives measurable engagement.
Catalyst Conversation for SHSMD rural and small members. Explore resources, shape 2026 programs, and connect with peers in similar organizations.
SHSMD Connections 2026 brings health care marketing and strategy professionals together for practical insights, peer learning, and meaningful networking.
Explore mechanisms to unify care delivery within regions to enhance performance and create a win-win proposition for patients, the health system, and all regional members.
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.