Marketing
Save the date for the 2027 SHSMD Connections Conference, September 26–28 in Phoenix, Arizona. Visit the conference page for future announcements and updates.
Learn how AI-powered website search can improve patient access, content discovery and digital engagement.
Improve AI search visibility with a practical GEO checklist for optimizing structured data, content, links and website clarity for health care.
Build service lines into engines for growth. Learn practical strategies, governance models and planning frameworks to drive sustainable performance.
Build service line growth strategies with SHSMD. Learn planning, governance, performance tools and go-to-market activation frameworks.
Explore SHSMD’s AI-focused digital strategy course for health care marketers covering SEO, consumer engagement, visibility and digital growth.
Discover how health systems optimize marketing with AI, privacy-safe data and unified measurement to drive ROI and growth.
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
Health care marketers share how branded mobile apps can elevate the patient experience, strengthen engagement, and advance digital strategy beyond the patient portal.
Marketing course for rural and independent hospitals. Build focused strategies, strengthen community trust and drive sustainable growth.