Marketing

Jul 15, 2021
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help…
Jun 15, 2021
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
Jun 10, 2021
Health care marketers are simultaneously facing tight budgets and pressure to increase volume. How can health care marketers and communicators solve these challenges?
Mar 17, 2021
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.
Feb 17, 2021
In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life.
Dec 3, 2020
This special edition of By the Numbers reflects the recent changes in health care marketing and communications functions and the budgetary impact of the 2020 COVID-19 pandemic. Topics include budgets, staffing, marketing telehealth, what worked well during COVID, what was unsuccessful and what…
Nov 9, 2020
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-energizing the elective care flow. Through specific strategic marketing programming, independent hospitals can increase the percentage of referrals…
Nov 4, 2020
Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As such, it does not necessarily reflect the latest technologies and issues and should be considered an archival resource.
Jul 17, 2020
Listen to this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
Jun 18, 2020
As today's consumers begin to schedule deferred medical appointments, 89% will turn to search engines to answer their health questions and concerns. Capturing this pent-up demand is more important than ever before, with hospitals recently reported having seen between 40-70% fewer patients (many…