Marketing

Jun 18, 2020
As today's consumers begin to schedule deferred medical appointments, 89% will turn to search engines to answer their health questions and concerns. Capturing this pent-up demand is more important than ever before, with hospitals recently reported having seen between 40-70% fewer patients (many…
May 21, 2020
Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
May 20, 2020
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and…
May 7, 2020
  SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.
Mar 12, 2020
User Experience is an ongoing area of focus for health care marketers – learn more about how to actively test and develop the right message, content and triggers to deliver on your customers. Hear best practices and real-world examples on critical factors in UX/conversion.
Feb 13, 2020
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
Aug 8, 2019
If you're like millions of Americans, you've seen the award-winning television show "Shark Tank," in which entrepreneurs have 10 minutes to sell investors on their business idea. Now transfer that image to the last time you walked into the C-suite to sell your annual strategic marketing plan and…
May 15, 2019
  Members and Nonmembers: Click here to access the webinar recording and a PDF of the presentation.
Apr 8, 2019
A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.