Marketing
Use this calendar to plan your 2027 community health events, internal and external communications, social media campaigns and more.
Learn how University of Utah Health is rethinking content, data and discovery for an AI-driven patient journey. Join the November 18 webinar.
SachsHEALTH pairs the only national research that measures who holds influence over the healthcare narrative, who Americans want holding it, and how they act on the difference with the strategic communications, message testing, crisis, and public affairs work that closes the gap.
Learn how CHRISTUS Health and Unlock Health reduce lead loss by connecting consumer data, automation and human support to move more people toward care.
If complexity keeps growing while performance stalls, it's time to rethink what belongs in the stack and why.
Learn how Coveo and Perficient apply AI-powered search to improve Find Care, connect patients with providers, and build trust, engagement, and growth.
See how UCLA Health connects immediate care acquisition, media strategy and real-time capacity to build longer-term patient relationships.
Healthcare marketers will learn how to turn a fragmented brand into an AI-ready growth asset—aligning brand architecture, messaging, proof, and governance so AI can accurately find, trust, cite, and recommend their organization across every patient touchpoint.
Build practical social media skills for healthcare with six expert-led modules on video, AI, podcasting, platforms and employee advocacy.
Save the date for the 2027 SHSMD Connections Conference, September 26–28 in Phoenix, Arizona. Visit the conference page for future announcements and updates.