Marketing
SHSMD Connections 2026 brings health care marketing and strategy professionals together for practical insights, peer learning, and meaningful networking.
Explore mechanisms to unify care delivery within regions to enhance performance and create a win-win proposition for patients, the health system, and all regional members.
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.
A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.
A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.
Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.
A patient journey checklist to evaluate key touchpoints from search to follow-up, helping you reduce friction and improve consistency.
A pre-launch checklist to uncover readiness gaps and ensure your campaign promises align with operational reality and patient experience.
Designed to equip communication and marketing students with essential strategic thinking and leadership skills relevant to today's dynamic health care environment.