This session will look at how OhioHealth took a non-traditional marketing approach to engage and educate consumers around this topic.
Apr 8, 2018
Jul 30, 2016
The emergency department (ED) is often considered to be the hospital's "front door." For this reason, healthcare strategists have historically focused their attention—and marketing dollars—on driving ED volume, which subsequently drives inpatient admissions, surgical procedures, diagnostic testing…