Rising Stars — Where Are They Now?
The SHSMD Rising Star Award recognizes health care strategy professionals who over the past few years have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
We asked former SHSMD Rising Stars about their experience with the Rising Star Award. Here is what they had to say about their careers and their involvement with SHSMD since they won the Rising Star Award.
Kristina Schiller Chaki, Rising Star 2023
Director, Content Strategy
Sheppard Pratt
“It was such an honor to be recognized by SHSMD as a Rising Star. The recognition has afforded me the opportunity to get more involved with SHSMD committees, speak at SHSMD Connections, and collaborate with other health care marketing leaders across the country.”
SHSMD involvement since winning the award:
- Member of the 2024 New Member Engagement Committee
- Member of the 2025 New Member Engagement Committee
Adam Tiedt, Rising Star 2023
Regional Vice President / Director of Sales Enablement
Intellimed
“Receiving the SHSMD Rising Star Award in 2023 was truly one of the highlights of my career… Since receiving the award, I had the opportunity to be featured on the SHSMD Rapid Insights podcast—my first podcast experience—which was both exciting and rewarding... I continue to actively participate in SHSMD forums and educational webinars and plan to attend the annual SHSMD Connections Conference to stay engaged with industry peers and thought leaders.”
SHSMD involvement since winning the award:
- Member of the 2024 New Member Engagement Committee
Michelle Luna Toscano, Rising Star 2023
Senior Marketing Business Partner
Renown Health
“Being recognized as a SHSMD Rising Star has been an incredible honor that has fueled my passion for health care strategy and marketing. The award has connected me with inspiring leaders, opened doors to new opportunities and reinforced my commitment to driving meaningful change in the industry. I have continued to participate by serving on a volunteer Committee, leveraging the Mentor program and have submitted a proposal to present at the 2025 SHSMD Connections Conference."
Megan Stinchcomb, Rising Star 2022
Position when Megan won the award: Marketing Strategy Manager for Nemours Children’s Health
Position today: Sr. Marketing Manager for Mayo Clinic’s Surgery and ENT departments in Florida
“The SHSMD award added a layer of credibility and showcased the impact of our marketing strategies, helping to secure recognition and resources that our team wouldn’t have had otherwise.”
SHSMD involvement since winning the award:
- Member of the 2024 Recognition Committee
- Co-Chair of the 2025 Recognition and Scholarship Committee
Emily MacMillan, Rising Star 2022
Manager of Marketing
Renown Health
“The recognition from SHSMD as a Rising Star was an important career milestone for me. It was an honor to be celebrated for my achievements in the health care marketing field, but it also inspired me to be more involved with SHSMD. I have enjoyed volunteering as a Conference Committee Track Leader and interacting with others in the field. When I absorbed our organization's recruitment marketing responsibilities in my role last year, the insights I had gained through SHSMD's programming supported my new work.”
SHSMD involvement since winning the award:
- Track Leader for the 2024 Annual Conference Committee
- Track Leader for the 2025 Annual Conference Committee
Mitchell Shusteris, Rising Star 2020
Marketing Director, Physician Enterprise
Atlantic Health System
“Today I am the Director of Marketing for Atlantic Health System’s Physician Enterprise. Winning the Rising Star Award was a great recognition for me that has been a professional conversation starter as well as allowed me to continue to build relationships with my senior leadership team.“
Alisha Katz, Rising Star 2020
Position when Alisha won the award: Marketing Manager for UF Health
Position today: Communications Director for University of Florida – College of Health & Human Performance and Adjunct Lecturer for University of Florida – College of Journalism and Communications
“Receiving this award has helped build my confidence as a strategist and a communicator, and has connected me with like-minded Rising Stars from across the country."