SHSMD Announces 2020 President, President-Elect and Board of Directors


The Society for Health Care Strategy & Market Development (SHSMD) of the American Hospital Association has announced Holly Sullivan will serve as president of the SHSMD Board for 2020. Sullivan is senior director of strategic marketing for Spectrum Health in Grand Rapids, Mich. She succeeds Rose Glenn, SHSMD’s president for 2019, who will remain on the board as immediate past president. Glenn is chief marketing and communications officer at Michigan Medicine in Ann Arbor, Mich.

SHSMD also announced the election of Jennifer Weiss Wilkerson as president-elect of the society for 2020. Wilkerson is vice president and chief strategy officer for Sheppard Pratt Health System in Baltimore, Md.

In addition, SHSMD announced the election of the following new board members.

  • Suzanne B. Hendery, vice president and chief marketing officer at Renown Health in Reno, Nev.
  • Dennis Scott Jolley, MPH, MEd, chief strategy officer at Gillette Children’s Specialty Healthcare in St. Paul, Minn.

Reelected to the board was:

  • Dean Browell, executive vice president and co-founder of Feedback in Richmond, Va.

Also returning as SHSMD board members for 2020 are:

  • Christine Albert, senior vice president of marketing and communications for LCMC Health in New Orleans, La.
  • Rick Ayers, vice president of public relations and marketing for WellSpan Health in York, Pa.
  • Dean Browell, executive vice president and co-founder of Feedback in Richmond, Va.
  • David Grandy, national vice president, design and innovation in the Office of Transformation for Kaiser Permanente in Oakland, Calif.
  • Bill Hennesey, vice president of mission for Mercy Springfield Communities in Springfield, Mo.
  • Lisa Henry, director of corporate marketing and communications for Mary Washington Healthcare in Fredericksburg, Va.
  • Dan Miers, chief strategy officer for SPM Marketing & Communications in La Grange, Ill.
  • Lisa Schiller, chief communication and marketing officer for UNC Health Care and UNC School of Medicine in Raleigh, N.C.
  • Alan Shoebridge, director of marketing for Salinas Valley Memorial Healthcare System in Salinas, Calif.
  • Jeff Steblea, director of sales for Eruptr in Northampton, Mass.
  • Camille Strickland, health care marketing consultant in Chicago, Ill.
  • Jhaymee Tynan, assistant vice president of Integration for Atrium Health in Charlotte, N.C.

The elections were announced at SHSMD’s annual conference in Nashville.

About the Organization

SHSMD is the largest and most prominent voice for health care strategists in planning, marketing, public relations, communications, business development and physician strategy. SHSMD is committed to leading, connecting, and serving its members to prepare them for the future with greater knowledge and opportunity as their organizations strive to improve the health of their communities. The society provides a broad and constantly updated array of resources, services, experiences and connections. For more information, visit