Credential Course: Advanced Analytics for Health Care Strategists
This immersive series, led by distinguished faculty, delves into the advanced aspects of data analytics, data visualization, and strategic decision-making for health care strategists. Participants will have the opportunity to engage with live webinars, interactive discussion boards, practical exercises, and various assessments to cultivate the requisite skills for leveraging emerging data, navigating health care's shifting landscapes, and crafting compelling data-driven narratives.
Join a community of forward-thinking strategists ready to make data-informed decisions that shape the future of health care.
Course Dates: August 19 – September 11
Skills Gained: Data Analytics | Strategic Planning | Innovative Care Models | Impactful Storytelling
Module 1: New and Emerging Data Sets
Part 1: Data Analytics
Tuesday, August 19 | 12:00 p.m. - 1:00 p.m. Central
Hospitals and health systems are inundated with data but don’t always know how to make sense of it or use it. In this comprehensive training session, we’ll discuss the past, present, and future of data. Learn how to leverage state, national, and third party data, such as consumer digital behavior and claims data, to make the most of your existing clinical and financial data. Additionally, we will explore opportunities for strategic planning and marketing programs, as well as understand data usage rights.
Part 2: Using Longitudinal Patient Data to Broaden Your Strategic Plan
Tuesday, August 21 | 12:00 p.m. - 1:00 p.m. Central
The role of strategic planning has evolved from decision support to decision leadership. As the data needs of health systems expand, strategic planners will be asked by their leadership team to draw meaningful insights from a growing cache of market data. Strategic planners must make sure their market assessments do not simply report market conditions, but actively surface the best growth opportunities and identify the strongest response to emerging market disruptions. We will identify new approaches to modernizing market assessments and highlight new analyses for making them more actionable.
Speakers:
Nick Fromell
Senior Product Manager,
Optum
Jacob Rockenbach, MPH
Director, Market Performance Solutions,
Optum
Module 2: Using Data to Evaluate New Markets and Geographies
Tuesday, August 26 | 12:00 p.m. - 1:00 p.m. Central
Health care organizations are increasingly focused on growth beyond their traditional footprints. This session will focus on using data and analytics to evaluate new ambulatory opportunities, assess potential mergers and acquisitions, and understand evolving patient demand across geographies. We’ll also highlight ways to combine external market data with your internal data to create a more complete picture of opportunity.
Speakers:
DJ Sullivan, MBA, MHA
Chief Strategy Officer & Managing Director, Claims Data Analytics,
HSG
Travis Ansel
Chief Executive Officer,
HSG
Module 3: TBD
Tuesday, August 28 | 12:00 p.m. - 1:00 p.m. Central
Module 4: Data Visualization and Storytelling
Tuesday, September 2 | 12:00 p.m. - 1:00 p.m. Central
We will use a case study to demonstrate how to use Business Intelligence (BI) and geographic information system (GIS) tools to effectively build a strategic growth plan. First we’ll discover the right service line opportunities. Once the strategic opportunities have been identified, there are strategies that can be identified using BI and GIS, such as micro-market opportunities, physician strategies, and FSED development. Once illustrating how BI & GIS tools can be utilized to visualize data and draw meaningful insights, we will build a narrative suitable for presentation to upper management or a Board of Directors for your strategic growth initiatives.
Speaker:
Lee Ann Lambdin
CEO,
StrategyHealth
Module 5: Health System Arbitrage in Payor Price Transparency
Monday, September 8 | 12:00 p.m. - 1:00 p.m. Central
Participants will understand what the transparency in coverage (payor price transparency) rule is, and they will see transparency in coverage information unlocked. Participants will be taught four use cases of the data and will learn what a $2 billion academic health system has done with the data (e.g., obtained better rates, better-informed M&A and JV activity, advised market entry points for new services, and informed whether pursuing certain quality investment would yield positive financial return.
Speaker:
Abraham Gage
System VP, Strategy & Business Intelligence,
U of L Health
Module 6: Solving Referral Integrity Challenges with Data
Tuesday, September 9 | 12:00 p.m. - 1:00 p.m. Central
Referral leakage and referral management are long-standing challenges for health care organizations. In this session, we’ll use real-world data to uncover referral patterns, identify breakdowns in the referral process, and explore strategies to improve referral capture and retention. Participants will also discuss how to work cross-functionally with physician relations, service line leaders, and operations teams to address referral integrity.
Speaker:
Yelena Bouaziz
Principal,
Solution Strategy and Innovation at Sg2
Bonus Content
Gain access to on-demand from previous iterations of this course and past SHSMD Connections' sessions, including:
- Data Visualization and Story Telling
- Data-Driven Workforce Optimization
- Engaging Physicians and Leaders in Data-Driven Strategic Initiatives
- Planning Processes for Population Health