Event Format

Virtual Event

Date

Thu, Oct 22, 2026, 01:00 PM CDT – Thu, Oct 22, 2026, 02:00 PM CDT

Type

Virtual Events

Event Host

Contact Information

Open To

Members

Description

1 p.m. – 2 p.m. CT | 2 p.m. – 3 p.m. ET | 11 a.m. – 12 p.m. PT

Small and rural healthcare organizations often have the strongest stories to tell but the fewest resources to tell them. Join SHSMD for a Catalyst Conversation focused on practical, affordable ways to build trust and strengthen your brand through storytelling.

This confidential, peer-to-peer discussion will explore the tools, tactics and approaches that small and rural organizations are using to tell authentic brand stories despite limited budgets and lean teams. Topics may include finding meaningful stories, engaging patients and employees, creating and repurposing content, choosing the right channels, building community connections and doing more with the resources you have.

Bring your questions, ideas and experiences, and leave with practical insights you can put to work in your own organization.

This is an interactive, peer-to-peer discussion, so please arrive ready to share your questions and insights. To encourage open communication, these sessions are not recorded.

Speakers

Mark Crow
President
Tenth Crow Creative

Terri J. Flood
Vice President of Marketing & Business Development
Wayne HealthCare