Event Format

Virtual Event


Tue, Apr 25, 2023, 12:00 AM – Tue, Jun 27, 2023, 12:00 AM


Member: $775 Non-Member: $975

Event Host

Open To

Members and Non-members


From past attendees:
"I found this to be a well-organized and thought out course. All of the areas presented on are relevant to our organization."
"As always, great program! Love interacting with peers on the discussion boards too"
"A strong course which tailors to professionals with various levels of experience."

Back by popular demand, SHSMD Education is once again offering Marketing in Health Care: Marketing Plans, Communications and Market Research. Facilitated by recognized experts in the field, this credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

Webinar Dates and Course Schedule

Can’t attend one or more sessions? 
All webinars are recorded and made available 24/7 following the live presentation!

Part 1: Market Research | April 25 – May 11, 2023

Rob Klein Introduction/Module 1: Tuesday, April 25 @ 12:00pm - 1:00pm CT (1pm-2pm ET) Module 2: Thursday, April 27 @ 12:00pm - 1:00pm CT (1pm-2pm ET) Module 3: Tuesday, May 2 @ 12:00pm - 1:00pm CT (1pm-2pm ET) Module 4 Part 1: Thursday, May 4 @ 12:00pm - 1:00pm CT (1pm-2pm ET) Module 4 Part 2: Tuesday, May 9 @ 12:00pm - 1:00pm CT (1pm-2pm ET) Module 5 Case Study: Thursday, May 11 @ 12:00pm - 1:00pm CT (1pm-2pm ET)

Week of May 15: Part 1 exam (no webinar) Electives Open!

Marketing Credential Series Electives | May 10-19, 2022

Registrants of the series will have access to watch all existing elective webinars as well as the new electives created this year.  

In order to receive the digital credential at the end of the series participants must:

  • Watch a minimum of three elective recordings based on their interests
  • Complete/pass an accompanying quiz for each 

This time is allocated to allow you to complete the elective component however participants have the entire length of the series to access and complete three electives from the following:

Existing Library

  • Physician Relations as a Marketing Strategy: Best Practices for Success
  • Demystifying CRM: Real World Basics for Starting Your CRM Journey
  • The 60-Day Content Marketing Makeover
  • “Remodeling” Your Existing Internal Communications Infrastructure!
  • Markitecture—MarComm Technology & Structure
  • Recognizing Digital Media Fraud and Tracking Your Online Investments
  • How Much is that Health Care in the Window? Price as a Marketing Strategy
  • Mind the Gap: Aligning HR and MarComm in Your Health System

Part 2: Health Care Marketing Plans That Work | May 23-June 1 2023

David Marlow

Module 1: Tuesday, May 23 @ 11am-12:15pm CT / Noon- 1:15pm ET Module 2: Thursday, May 25 @ 11am-12:15pm CT / Noon- 1:15pm ET Module 3: Tuesday, May 30 @ 11am-12:15pm CT / Noon- 1:15pm ET Module 4: Thursday, June 1 @ 11am-12:15pm CT / Noon- 1:15pm ET

Week of June 5: Part 2 exam (no webinar)

Part 3: Marketing Communications | June 14-27, 2023

Joel English

Module 1: Tuesday, June 13 @ Noon-1:30pm CT / 1-2:30pm ET Module 2: Tuesday, June 20 @ Noon-1:30pm CT / 1-2:30pm ET Module 3: Tuesday, June 27 @ Noon-1:30pm CT / 1-2:30pm ET

Week of July 5: Part 3 exam (no webinar)