Health Care Strategy & Market Development Week

Presented by SHSMD of the American Hospital Association

Health Care Strategy & Market Development Week is an annual celebration recognizing the professionals who guide growth, strengthen community connection, and shape the future of health care. Led by SHSMD, this week highlights the vital role of strategists, marketers, planners, and business development leaders in advancing organizational impact and improving community health.

Hospitals and health systems mark the occasion by recognizing their teams, sharing success stories, and spotlighting the strategic work that drives access, engagement, and long-term sustainability. Plan to take part and shine a light on the contributions you and your team make every day.

More details and resources for participating organizations will be available soon.