HIPAA & Privacy Compliance for Health Care Marketers

Health care marketers face unique challenges when navigating privacy regulations and digital marketing strategies. This four-part course provides foundational training on HIPAA, FTC, and state privacy laws, and how they impact marketing practices across tactics, platforms, and technologies. Led by experts in the field, participants will learn how to maintain compliance, mitigate risk, and still execute effective, data-informed campaigns. Through legal insights, practical audits, and case studies, you'll gain the tools to confidently market within today’s complex regulatory environment.

By the end of this course, participants will be able to:

• Explain how HIPAA, FTC, and evolving state privacy laws apply to digital health care marketing strategies.
• Identify and implement compliant marketing tactics and technologies across key channels including paid media, email, CRM, and analytics platforms.
• Assess and manage marketing-related legal risk through audits, agency collaboration, and informed decision-making backed by real case law examples.

Can’t make it to live course? No problem! While we recommend attending all sessions live for the best experience, all registrants will receive access to the session recordings—so you won’t miss a thing.

Check out the course page for more information

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