SHSMD Education 2026 Sponsored Webinar | The Lead Leak: Where Health Systems Lose Consumers Between Interest and Care

Healthcare marketers are generating more consumer signals than ever through paid media, website activity, health risk assessments, call tracking, CRM platforms and marketing automation. Yet the path from interest to care remains fragmented.

In this webinar, leaders from Unlock Health and CHRISTUS Health examine the lead leak, the points where consumer interest stalls because access is difficult, data remains disconnected or follow-up ends before the consumer is ready to act. The speakers will share a real-world example from CHRISTUS Health, where an integrated breast cancer campaign connected an HRA, CRM, call intelligence, automated nurture and live patient navigation.