SHSMD Education 2026 Sponsored Webinar | Turning Immediate Care Campaigns into Long-Term Patient Relationships

October 7, 2026
12–1 p.m. CT | 1–2 p.m. ET | 10–11 a.m. PT

An immediate care visit can be more than a single appointment. It can be the beginning of a longer patient relationship.

In this sponsored webcast, UCLA Health will share how it developed an omnichannel patient acquisition campaign to connect commercially insured adults with immediate care locations that had available capacity, while creating a pathway to future primary and specialty care.

Go behind the campaign to see how UCLA Health brings together geographic targeting, media investment, patient-centered messaging, operational readiness and follow-up communications. Speakers will also explore how the team coordinates internal and external partners, adjusts investment based on channel performance and aligns promotion with real-time access.

Attendees will leave with a practical framework for designing acquisition campaigns that balance near-term volume goals with the longer-term value of acquiring, retaining and serving patients across the care journey.

What you'll learn

• Build beyond the first visit. Design patient acquisition campaigns that connect immediate care with longer-term primary and specialty care needs.
• Match demand to access. Align geographic targeting, media investment and promotion with real-time appointment capacity.
• Connect the patient journey. Coordinate channels, internal teams, external partners and follow-up communications to support ongoing patient engagement.

Speakers

John Ryan Daniel
Senior Program Marketing Manager
UCLA Health

Hannah Patrzyk
Manager, Paid Media
Fathom, an IQVIA business

Sponsor

Sponsored by Fathom, an IQVIA business.

SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature and relevant to the SHSMD membership and has been selected by the sponsor. The opinions expressed are those of the presenters and do not necessarily state or reflect the views of SHSMD or the American Hospital Association.