Sparking a Brand and Culture Transformation: Lessons from Onvida Health

Health systems today face relentless pressure to evolve while staying true to their communities. Onvida Health represents the bold reinvention of Yuma Regional Medical Center following years of disruption, including an unrealized merger, a ransomware attack, rising competition, and shifting community expectations. These challenges revealed an urgent need for a transformative rebrand anchored by a clear purpose: building a healthier tomorrow.

This webinar goes behind the scenes of a purpose-driven rebrand that began with a cultural reset long before a new name and logo were revealed. Learn how Onvida Health aligned culture and strategy, engaged leadership and staff, secured board and stakeholder buy-in, and launched a brand that resonates with caregivers and the community. Whether navigating a rebrand or broader organizational change, attendees will gain actionable insights to balance legacy with evolution and foster authentic engagement.

Learning objectives

1. Identify strategies for aligning organizational purpose with culture to drive sustainable transformation and employee engagement
2. Analyze methods for securing leadership, board, and stakeholder collaboration during a major brand overhaul
3. Apply best practices for designing an inclusive brand launch that fosters community pride and strengthens organizational connections

Speakers

Sponsored by Monigle.