From the Billboard to the Exam Room: How to Deliver on the Promise of Your Brand


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The billboards show a mere “3-minute wait time” at the ER, or they promise they are the place “where everyone knows your name.” Those are great marketing campaigns, but how do the staff deliver on the promises made?

Is what you promise on your billboards being delivered to every patient and family member?

Are the messages clear and consistent from senior leadership to the front-line staff and everywhere in between?

Register for this SHSMD Education Webinar for new ideas and best practices for creating alignment and delivering on your organization’s promise—as well as pitfalls to avoid. You’ll walk away with the keys for creating and sustaining exceptional employee and patient experiences.


Jake Poore, President and Chief Experience Officer, Integrated Loyalty Systems