Transforming Marketing via a Growth Strategy for a Competitive Market


SHSMD Education Sponsored Webinars


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Marketing spend remains undervalued by many C-suite leaders, and many executives do not understand the impact that effective marketing can have on growth. This webcast tackles transforming your marketing and communications department from a cost center to a revenue center by using tools such as customer relationship management (CRM), physician search, and online appointment scheduling solutions.

Join and hear discussion of how to involve your CMO and CFO in the process as your ambassadors. Come away with a concrete example of how to make the marketing and communications department indispensable to your organization.

Attend this webcast to:

    • Understand ways to shift the perception of marketing
    • Explore value-generating components for profitable growth
    • Learn approaches for gaining C-level ambassadors and eliminating barriers


    Chuck Lewis, Executive VP, Chief Growth & Marketing Officer, Thomas Jefferson University and Jefferson Health
    Barbara Giletto-Patterson, VP, Enterprise Marketing & Advertising, Thomas Jefferson University and Jefferson Health
    Alison McDonough, VP, Client Development Healthgrades

    * SHSMD U Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.