Top Quarterly SHSMD Resources
Check out the most accessed and most downloaded content from Q3 of 2025!
Take your career and skillset to the next level by leveraging our variety of complimentary member resources. From courses to publications, these can't-miss tools are designed to support health care strategy professionals across numerous disciplines.
Holding the Pen Message from the SHSMD Advisory Board President, David C. Grandy, FACHE
The forces reshaping our field are immense: economic strain, workforce fatigue, technological acceleration, and rising expectations from every direction. Yet through it all, one truth endures—our community of strategists, communicators, and planners has never mattered more.
Resource Types:
Publications
- Futurescan 2025 (members get a free digital download) - Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE). The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.
- Executive Dialogue: Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan - This report highlights the need for alternative care models, consumer education, clinician recruitment and retention strategies, prioritizing long-term goals, and shifting strategic focus to key organizational issues.
View All Publications in the Resource Library
New Tools
- 2026 Calendar of Health Care Observances & Recognition Days - Our 2026 calendar is your comprehensive guide for planning impactful community health events, crafting effective communications, and driving engaging social media campaigns. With over 240 observances and recognition days, this easy-to-navigate and interactive calendar is an essential tool to elevate your 2026 initiatives.
- SHSMD Member Spotlights - At SHSMD, we’re proud to spotlight the inspiring journeys of professionals shaping the future of health care strategy. These member stories highlight the passion, creativity, and resilience that drive our field forward—from rural hospitals to national organizations. Meet the marketers, strategists, and innovators behind the work, and discover how SHSMD has supported their growth, connection, and success.
Most Visited Web Pages
- 2025 Calendar of Health Observances & Recognition Days - Our 2025 calendar is your comprehensive guide for planning impactful community health events, crafting effective communications, and driving engaging social media campaigns. With over 240 observances and recognition days, this easy-to-navigate and interactive calendar is an essential tool to elevate your 2025 initiatives.
- SHSMD Connections 2025 - This October in Dallas, dive into three powerful days of high-impact sessions, hands-on learning, and unmatched networking with the brightest minds in health care strategy. You’ll return with bold ideas, new connections, and real strategies to drive transformation in your organization.
Podcasts
- Creating a Robust ASC Strategy to Strengthen Physician Alignment, Improve Patient Access and Increase System Margin
Marketing/ Communications/ Strategic Planning
- Building Culture Through Communication: Engaging Your Health Care Workforce
Communications
- From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI
Communications
MySHSMD Community Posts
- Job Description Inquiry
Marketing
- Advice for meeting with Service Line Leaders
Marketing/Physician Relations
- Patient Guides
Marketing
- System Website Search Term Assignments
Public Relations & Communications
- Organizing a Concourse Directory
Public Relations & Communications
- ER vs. UC Marketing
Small and Rural Organizations
- Sharepoint M365 Intranet
Strategic Planning
Spectrum Articles
- How a Creative Communications Program Can Build Morale
Communications & Public Relations
- New Strategies Needed to Maximize Customer Loyalty
Strategic Planning & Business Development
- From Reactive to Proactive: Implementing Predictive AI for Healthcare Marketing Success
Marketing
SHSMD Webinars
How a Community Hospital Uses Health Awareness Day Posts to Build a Regional Family
Take a behind-the-scenes look at how Columbus Community Hospital’s marketing team is growing to meet the needs of their community. This webinar explores how the team leverages monthly health awareness content—including articles, recipes, graphics, and videos—across their website and social platforms. "
Tomorrow's Too Late: Time Is Running Out for Health Systems to Validate Their Value
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care. As insurance premiums rise and administrative burdens increase, blame for health care costs has shifted to hospitals. This narrative, fueled by media campaigns, academic research, and external pressures, has eroded consumer trust, with many believing hospitals care more about profits than patients. With mounting political and reputational risks, it's time for hospitals to unite and defend their commitment to quality patient care."
Coming Soon in Q4!
- Health Care Strategy & Market Development Week 11/17/2025 - 11/23/2025 - Health Care Strategy & Market Development Week recognizes the roles health care marketing, digital engagement, communications, strategic planning, and business development professionals play in their organizations’ mission, vision, values, and their impact on their communities. We’re currently preparing resources, insights, and opportunities to support your work in strategy and market development.
- Futurescan 2026 - Coming Soon! - Stay tuned for the lastest Futurescan publication, accompanied by webinars and resources, is an important resource for strategic planning, senior executive updates, board education, medical staff briefings, staff training, and more.