Top SHSMD Resources for 2025
Check out the most accessed and most downloaded content from Q1 and Q2 of 2025!
Q1
Publications
- Futurescan 2025 (members get a free digital download) - Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE). The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.
- Executive Dialogue: Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan - This report highlights the need for alternative care models, consumer education, clinician recruitment and retention strategies, prioritizing long-term goals, and shifting strategic focus to key organizational issues.
View All Publications in the Resource Library
New Tools
- Value-Based Care (clip from Orientation to Health Care course) - We heard back from participants that one of the most valuable lessons in this year's Orientation to Health Care was about value-based health care. We're providing a short clip of Tina Ervin, Vice President, Strategic Planning & Business Development at Mary Washington Healthcare, discussing the basics of VBC and the examples of how it's working right now.
- SHSMD Member Career Journeys - We’re looking for volunteers to participate in SHSMD’s Career Journey Spotlights. This initiative highlights the diverse career paths of SHSMD members by sharing your real-world experiences, challenges, and achievements. Volunteers will complete a brief survey and answer questions about their career journey, and responses will be featured on our website. If you’d like to be featured, please complete this survey. We’d love to share your story!
Most Visited Web Pages
- 2025 Calendar of Health Observances & Recognition Days - Our 2025 calendar is your comprehensive guide for planning impactful community health events, crafting effective communications, and driving engaging social media campaigns. With over 240 observances and recognition days, this easy-to-navigate and interactive calendar is an essential tool to elevate your 2025 initiatives.
- By the Numbers MarCom - The only tool on the market designed by health care MarCom professionals, for health care MarCom professionals, By The Numbers: MarCom is a benchmarking tool that analyzes various performance metrics to help organizations better understand their marketing effectiveness and identify areas for improvement. By The Numbers: MarCom can be used to inform future marketing strategies, tactics and budget planning, ultimately helping your organization to achieve its marketing goals.
Podcasts
- Using the Power of Strong Health Care Brand to Minimize Disruption from New Competitors
Marketing/ Strategic Planning/ Business Development
- How We Built a Thought Leadership Engine to Amplify a Rural Health Care System
PR/ Communications
- Women in Leadership: Keeli John
Strategic Planning, part of our Women in Leadership series
MySHSMD Community Posts
- Mandatory Signage
Small & Rural Organizations
- Physician Directories
Marketing
- Health Literacy in Patient-Facing Info/Flyers/Communications, etc.
Public Relations & Communications
- Looking for Website Design Vendor Recommendations
Marketing
- Looking for a Marketing Agency
Marketing
- Media Relationships
Public Relations & Communications
- Social Media Management Tool
Public Relations & Communications
- Media Monitoring Services
Public Relations & Communications
- Seeking Incredible Brand Agency
Strategic Planning
- Market Research Firm Referrals
Strategic Planning
Spectrum Articles
- "How Marketing and Communications Outreach Can Help Close Gaps in Children’s Mental Health Awareness"
Innovation & Cross-Disciplinary Solutions
- "Understanding and Execution Key to Mastering Patient Engagement"
Marketing & Digital Engagement
- “Forward Together:” An Interdepartmental Approach to Strategic Planning Implementation"
Strategic Planning
SHSMD Webinars
Building a Personal Brand Why It Matters for Career Success and How to Do It
Stop Writing Blog Content. Start Filming It Instead.
SHSMD Orientation to Health Care 2025 | Value Based Care Clip
Q2
Publications
- Futurescan 2025 (members get a free digital download) - Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE). The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.
- Executive Dialogue: Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan - This report highlights the need for alternative care models, consumer education, clinician recruitment and retention strategies, prioritizing long-term goals, and shifting strategic focus to key organizational issues.
View All Publications in the Resource Library
New Tools
- SHSMD Member Spotlights - At SHSMD, we’re proud to spotlight the inspiring journeys of professionals shaping the future of health care strategy. These member stories highlight the passion, creativity, and resilience that drive our field forward—from rural hospitals to national organizations. Meet the marketers, strategists, and innovators behind the work, and discover how SHSMD has supported their growth, connection, and success.
- DIY Measurement Tips for Increasing Health Care Business - If you want to put tools in place to measure the increased business outcomes of health care media relations, there are some simple steps you can take on your own without needing access to a high-powered analytics vendor or software. Think of these tips as tasks you should have in place before you launch your next campaign, so you can hit the ground running when it goes live.
Most Visited Web Pages
- 2025 Calendar of Health Observances & Recognition Days - Our 2025 calendar is your comprehensive guide for planning impactful community health events, crafting effective communications, and driving engaging social media campaigns. With over 240 observances and recognition days, this easy-to-navigate and interactive calendar is an essential tool to elevate your 2025 initiatives.
- Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments - In this webinar, we walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
- SHSMD Connections 2025 - This October in Dallas, dive into three powerful days of high-impact sessions, hands-on learning, and unmatched networking with the brightest minds in health care strategy. You’ll return with bold ideas, new connections, and real strategies to drive transformation in your organization.
Podcasts
- The Poet's Keys: A Guide to Unlocking Innovation in Health Care Strategy
Marketing/ Communications/ Strategic Planning
- Women in Leadership: Jennifer Nickoles
Strategic Planning, part of our Women in Leadership series
- From Communicator to CEO
Communications
MySHSMD Community Posts
- Health Care Advertising Agency Recommendations
Marketing - Job Description Inquiry
Marketing
- Advice for meeting with Service Line Leaders
Marketing/Physician Relations
- Patient Guides
Marketing
- System Website Search Term Assignments
Public Relations & Communications
- Organizing a Concourse Directory
Public Relations & Communications
- ER vs. UC Marketing
Small and Rural Organizations
- Sharepoint M365 Intranet
Strategic Planning
Spectrum Articles
- Understanding and Execution Key to Mastering Patient Engagement
Marketing
- Enhancing Health Care Strategy Using Geographic Information Systems
Strategic Planning & Business Development
- How a Strong Health Care Brand Can Minimize Disruption From New Competitors
Strategic Planning & Business Development