Strategic Planning
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
Learn how health systems can build strategic partnerships that strengthen growth, access, innovation and community impact.
Build strategic planning skills for healthcare. Join SHSMD's 2027 credential series to align priorities, execute plans and measure results. Register now.
Sponsored by Aha Media Group. This session unpacks where AI earns confidence along the healthcare journey, where it breaks down, and what that means for the hospitals and health systems trying to be found, trusted, and chosen.
See how UCLA Health connects immediate care acquisition, media strategy and real-time capacity to build longer-term patient relationships.
Learn how health systems can build strategic partnerships that strengthen growth, access, innovation and community impact.
Save the date for the 2027 SHSMD Connections Conference, September 26–28 in Phoenix, Arizona. Visit the conference page for future announcements and updates.
Learn how AI-powered website search can improve patient access, content discovery and digital engagement.
Benchmark your health care MarCom budgets, staffing and priorities with new SHSMD By the Numbers data and actionable insights.
Build service lines into engines for growth. Learn practical strategies, governance models and planning frameworks to drive sustainable performance.