Strategic Planning
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
Benchmark your health care MarCom budgets, staffing and priorities with new SHSMD By the Numbers data and actionable insights.
Build service lines into engines for growth. Learn practical strategies, governance models and planning frameworks to drive sustainable performance.
Build service line growth strategies with SHSMD. Learn planning, governance, performance tools and go-to-market activation frameworks.
One-page strategic planning framework that aligns mission, priorities and execution with measurable goals, initiatives and KPIs.
A phased framework for assessing, prioritizing and implementing service line strategies with governance and communication planning.
Map stakeholders by influence and impact to build targeted engagement strategies, reduce resistance and support successful change initiatives.
SHSMD Catalyst Conversation: candid peer discussion on current challenges, shared solutions, and real-world strategies. Members only virtual event.
Explore Futurescan 2026 and uncover key trends shaping health care’s future. Join Jeff Goldsmith for expert insights on what’s next.
Learn how rural and small health system marketers plan community events, attract volunteers, and build engagement through local outreach initiatives.