Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
Strategic Planning
See how UCLA Health connects immediate care acquisition, media strategy and real-time capacity to build longer-term patient relationships.
Learn how health systems can build strategic partnerships that strengthen growth, access, innovation and community impact.
Save the date for the 2027 SHSMD Connections Conference, September 26–28 in Phoenix, Arizona. Visit the conference page for future announcements and updates.
Learn how AI-powered website search can improve patient access, content discovery and digital engagement.
Benchmark your health care MarCom budgets, staffing and priorities with new SHSMD By the Numbers data and actionable insights.
Build service lines into engines for growth. Learn practical strategies, governance models and planning frameworks to drive sustainable performance.
Build service line growth strategies with SHSMD. Learn planning, governance, performance tools and go-to-market activation frameworks.
One-page strategic planning framework that aligns mission, priorities and execution with measurable goals, initiatives and KPIs.
A phased framework for assessing, prioritizing and implementing service line strategies with governance and communication planning.