2025 Class of SHSMD Rising Stars

Khrista Boster is the Chief Marketing Officer for Woodlawn Health in Rochester, IN. In her role, she oversees marketing, public relations, strategic initiatives, referral management, government relations, and community outreach. While at Woodlawn, she developed the organization’s first strategic marketing department and referral management program, Close the Gap.

Khrista serves on the Indiana Healthcare Marketing & Public Relations Society’s board and Educational Committee, as well as the SHSMD Executive Strategies Task Force. In her community, she serves on the boards of the Fulton County and Akron Chambers of Commerce. Khrista also co-facilitates a monthly rural healthcare marketing meet-up.

Before joining Woodlawn, she worked as an Admission and Marketing Director for post-acute facilities and at Project Mercy, where she was involved in healthcare initiatives in Ethiopia. Khrista holds a Master of Business Administration from Bluffton University. She has a Bachelor of Arts in Professional Writing and a Bachelor of Science in Marketing Communication from Taylor University in Fort Wayne, IN. She married her college sweetheart, Kyle, and they are the proud parents of one very energetic boy.

Here’s what Khrista’s nominators had to say:

“Khrista has put us on the map! Her motto, ‘Earning the right to care for you,’ has been a slogan that our entire facility has embraced. Adding her innovations to a constant positive can-do attitude has solidified her as a rising star in my book.”

“Khrista embodies the SHSMD vision for the future of healthcare strategy. She is forward-thinking, always seeking better ways to serve her organization and peers. Her ability to integrate, co-create and build meaningful connections across boundaries has created lasting impact not just at Woodlawn Health… but across the broader healthcare marketing community.”

“What makes Khrista truly stand out is her authenticity and generosity... Her leadership is rooted in integrity and service, and she continually shows up with curiosity, creativity and a passion for making healthcare better.”

Lacey Reichwald is the Director of Marketing at Aha Media Group in Silver Spring, MD where she leads marketing strategy and execution. She’s passionate about “learning out loud” and believes in sharing knowledge without gatekeeping, making complex concepts accessible. She is a leading voice in healthcare marketing’s AI exploration, helping teams understand new technology with clarity and confidence. Lacey is also an active member of SHSMD and serves on the board and Conference Committee for MASHSMD.

Her marketing experience spans travel, app development, and real estate — plus growing the multi-location café she owned for 12 years. Healthcare’s purpose-driven mission ultimately drew her in. “We help people get answers at their scariest moments,” she says. “That’s the mission we all serve as healthcare marketers.”

Lacey lives in Wisconsin with her husband and daughter. Outside work, she’s likely hunting vintage Jell-O molds, catching live music, planning travel, or getting lost in historical fiction.

Here’s what Lacey’s nominators had to say:

“Lacey’s work embodies the themes of Bridging Worlds. She is nimble, constantly adapting to trends like AI-driven search behavior—work she’s presented on at national conferences. She creates powerful stories that help healthcare organizations connect with patients more meaningfully.”

“As a mentor, Lacey is known for her generosity and emotional intelligence. She supports junior marketers through candid feedback, confidence building, and hands-on coaching. Her published work… showcases her intellectual curiosity and drive to elevate the field. Lacey’s ability to connect, inspire, and lead across roles and sectors makes her a clear candidate for expanded leadership in healthcare marketing and strategy.”

“Lacey leads with her values—every email, meeting, and strategy reflects her personal integrity and deep belief in people. Her presence makes teams stronger, and her example makes the healthcare strategy community more compassionate, equitable, and forward-thinking.”

Nardeep Singh is the Manager of Marketing Technology at Renown Health in Reno, NV where she focuses on using AI, CRM, and automation to improve patient access and communication. She led Renown’s migration to a headless CMS, connected Epic online scheduling to Find-a-Doctor, and launched AI tools for translation and search.

Nardeep supports automated patient messaging through Salesforce Marketing Cloud, including appointment reminders and referrals. Her team works across marketing, IT, and clinical groups to deliver systems that are accurate and easy to use. She also led the buildout of provider data pipelines that sync across Epic, Med Staff, and CMS platforms—reducing manual work and improving profile quality across digital touchpoints.

She holds a master’s degree in information technology management. Outside of Renown, she creates content on healthcare AI that has reached over 400,000 people, helping peers apply AI in practical ways across digital healthcare.

Here’s what Nardeep’s nominators had to say:

“Nardeep’s real superpower, however, is her passion for teaching and co-creating. She doesn’t just implement new technologies; she brings the team along with her by explaining, mentoring and inspiring us to embrace innovation. Her excitement for AI and emerging digital tools makes her a true strategist, always looking for ways to integrate and co-create solutions.”

“Her passion for innovation and commitment to excellence inspire our entire team daily… Her ability to bridge technology with compassionate patient care is a testament to her dedication and forward-thinking mindset.”

“Her commitment to mentoring rising professionals in marketing technology has helped elevate our field and inspire the next generation of healthcare innovators.”