Health Care Marketing, Communications & Market Research

Program Snapshot

Facilitated by recognized experts in the field, the online Health Care Marketing Plans, Communications, and Market Research program includes three core courses focused on health care marketing plans, communications, and research, as well as eight additional elective options. 

Who It’s For

This program is designed for health care professionals responsible for growing, positioning, and communicating their organization’s value.

What Participants Learn

• Design and execute health care market research

  • Understand why research matters and how it drives smarter organizational decisions

  • Build objectives-based research studies aligned to your organization’s goals

  • Collect, analyze, and interpret both qualitative and quantitative data

  • Distinguish reliable from unreliable data sources and turn insights into action

• Translate insights into effective marketing communications

  • Define the strategic building blocks of a strong, differentiated health care brand

  • Connect audience insight, channel strategy, and creative execution for maximum impact

  • Apply proven tools to ensure your strategy shows up clearly in every campaign and touchpoint

  • Integrate internal and external communications to align staff, physicians, and community audiences

• Build a strategic, outcomes-focused health care marketing plan

  • Lead executive and physician visioning sessions to clarify priorities and direction

  • Develop core strategies around Brand, Engagement, Reputation, and Growth

  • Map objectives to tactics, timelines, and measures of success

  • Produce a cohesive, practical marketing plan as your final project

• Customize your learning through electives

  • Deepen skills in areas like physician relations, CRM, content marketing, internal communications, MarTech, digital media, pricing strategy, or HR/MarCom alignment

Career and Organizational Benefits

• Earn a recognized SHSMD credential that validates your expertise in health care marketing, communications, and research.

• Upgrade your strategic skill set so you can confidently lead marketing planning, present to leadership, and influence decisions.

• Build a portfolio-ready marketing plan you can showcase in performance reviews, promotions, and future career opportunities.

• Strengthen your leadership trajectory by mastering tools and frameworks used by leading health systems across the country.

• Group discounts available.

Program Format

• Live online webinars (mostly 12 to 1 p.m. CT).

• Pre recorded modules with on demand access.

• Homework and assessments tied to real world planning work.

Part 1

Market Research

Part 2

Marketing Communications

Part 3

Building a Strategic Health Care Marketing Plan

Credential and Bonus Material

Participants who complete all work receive the SHSMD Credential in Health Care Marketing digital badge.


For more information about this course, check out its page.