AI-Powered Website Search: Improving Patient Access and Content Discovery
Event Format
Date
Wed, Aug 05, 2026, 12:00 PM CDT â Wed, Aug 05, 2026, 01:00 PM CDTType
Event Host
Open To
Description
AI-Powered Website Search: Improving Patient Access and Content Discovery
Date August 5, 2026 | Time 12 to 1 p.m. CT 1 to 2 p.m. ET | 10 to 11 a.m. PT |
Website search is no longer just a navigation feature. It is a critical patient access channel.
Patients expect health care websites to answer questions as quickly and intuitively as Google and ChatGPT. When they cannot find a provider, service, location or next step, the result is more than a poor digital experience. It can delay or prevent access to care.
Join Chris Pace, vice president of digital experience strategy at SearchStax, and Kalee Hildreth, executive director of digital strategy and marketing operations at UChicago Medicine, for a practical discussion about how health care organizations are evolving the digital front door to meet changing consumer expectations.
Drawing on UChicago Medicineâs experience, the speakers will examine how search data can reveal unmet patient needs, identify where demand breaks down and help digital teams prioritize improvements that move more patients toward the right care.
What this session will help you do
| â | Reduce friction between a patientâs initial question and the next step toward care. |
| â | Turn search behavior into actionable insight about patient demand and content gaps. |
| â | Give marketing and digital teams more control over optimization without creating heavy IT dependency. |
| â | Prepare for conversational search and AI-powered care discovery experiences. |
Who should attend
This session is designed for professionals responsible for patient access, digital experience, website search, content strategy, consumer engagement, marketing operations or patient acquisition.
Learning objectives
1 | Identify opportunities to improve patient access and conversion by analyzing search behavior and intent signals. |
2 | Evaluate how AI-powered search and conversational experiences are changing patient expectations and digital engagement strategies. |
3 | Apply practical tactics to improve content discoverability, reduce friction in the patient journey and enable more responsive digital optimization. |
Featured speakers
 Chris Pace Vice President, Digital Experience Strategy SearchStax |  Kalee Hildreth Executive Director, Digital Strategy and Marketing Operations UChicago Medicine |
SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature, relevant to the SHSMD membership and selected by the sponsor. The opinions expressed are those of the presenters and do not necessarily state or reflect the views of SHSMD or the American Hospital Association.
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