Social Media Strategies in Healthcare: 2026 Certificate Course
Event Format
Date
Tue, Oct 13, 2026, 01:00 PM CDT – Thu, Oct 29, 2026, 02:00 PM CDTType
Event Host
Open To
Description
Course Dates October 13 to 29, 2026 | Format 6 live webinars Recordings available after each session |
Effective social media requires more than frequent posting. It requires knowing where to focus, what resonates and how your work supports organizational goals.
Platforms, algorithms and audience behaviors keep changing while healthcare marketing teams face pressure to produce stronger content with limited time and resources. At the same time, AI is changing how content is created and discovered, making human judgment, credibility and strategy even more important.
This six-module certificate course brings together practical instruction across visual content, podcasting, platform strategy, employee advocacy, responsible AI and community-centered storytelling. You will leave with techniques you can immediately apply to strengthen your organization’s social media strategy.
What this course will help you do
| ✓ | Create stronger mobile-first photo and video content using tools you already have. |
| ✓ | Prioritize the platforms, content approaches and metrics that matter for current audience behavior. |
| ✓ | Use podcasts, employee advocacy and storytelling to expand reach and strengthen credibility. |
| ✓ | Incorporate generative AI into your workflow while protecting accuracy, brand voice and human judgment. |
Who this course is for
A practical, intermediate-level course for healthcare marketing and communications professionals who plan, create, manage or measure social media content and strategy.
- Social media, marketing and communications managers, specialists and coordinators
- Digital marketers, content strategists, content creators and public relations professionals
- Brand and digital engagement leaders responsible for audience growth, trust and performance
- Agency professionals and healthcare communicators expanding their social media responsibilities
Earn a certificate and digital badge
To earn the certificate and digital badge, participants must:
- Attend live or view recordings of all six webinars
- Complete all corresponding discussion questions
- Complete all course surveys
Live attendance is not required. Participants retain access to recordings and course materials for 30 days after the final webinar.
Looking for the complete course schedule, module descriptions and instructor details? View full course details.