SHSMD Education 2026 Sponsored Webinar | The Lead Leak: Where Health Systems Lose Consumers Between Interest and Care
Date
Wed, Dec 02, 2026, 12:00 PM CST – Wed, Dec 02, 2026, 01:00 PM CSTType
Sponsored Webinars
Event Host
Open To
Members and Non-members
Description
December 2, 2026
12–1 p.m. CT | 1–2 p.m. ET | 10–11 a.m. PT
Healthcare marketers capture consumer signals through campaigns, website activity, health risk assessments, and more. But what do those signals tell us, and how can health systems help consumers take the next step when they’re ready?
Join experts from Unlock Health, CHRISTUS Health, and El Camino for a conversation about where consumers lose their way between initial curiosity and care. Bringing perspectives on consumer engagement, technology, patient navigation, and measurement, the panel will explore what gets in the way and how to address it.
Learning Objectives
- Map how consumer data moves beyond the initial interaction to inform follow-up and engagement.
- Describe how technology and human support can work together to reduce lead loss and move more consumers toward care.
- Identify how health risk assessments (HRAs) can reveal consumer need, risk and intent.
Speakers
Jessica Barton
Director, Client Experience
Unlock Health
Unlock Health
Tracy Cobb
Director, Client Success and Continuity
Unlock Health
Unlock Health
Shauna Bushman
Brand Program Manager
El Camino
El Camino
Marla Armstrong
Director of Marketing Operations
CHRISTUS Health
CHRISTUS Health
Sponsored by
*SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.
Sponsored By
