With projections showing women of childbearing age declining in its service area, Princeton HealthCare System (PHCS) developed multimedia-marketing strategies to grow its obstetrics service line.
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Challenge: Nebraska Methodist Health System leads the region in births. In a fiercely competitive market, how can we retain these families as patients with our primary care? PARENTSAVVY.COM IS BORN! Our approach: Answer those questions every parent has on a website branded separately from the Health System.