Resource Library

23 Results Found

2020
Join M. Bridget Duffy, M.D., chief medical officer of Vocera Communications Inc., for a SHSMD webinar featuring an important discussion about the benefits of embracing human-centered leadership. Duffy is the subject matter expert for the article Frictionless Health Care Requires a Connected Healing Ecosystem in the society’s Futurescan 2020 publication highlighting important trends in health care. She will be joined in the webinar by Liz Boehm, executive strategist, human-centered research at the Experience Innovation Network.
2020
Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.
2020
In this webinar, we will present a case study of Ohio Gastroenterology detailing how they were able to harness the power of analytics and automation to rebuild clinic volumes to 91% in the first 15 days of reopening post-COVID. We’ll discuss identifying the right analytics for your practice, how to set up tracking, and the part marketing and automation plays in reducing patient fear and helping you return to healthy clinic volumes.
2020
Learn about how strategic planners at Jefferson health played a key role during the initial crisis phase of the pandemic and are now providing critical insights using analytics, scenarios, forecasting tools to develop a roadmap for recovery and change. 
2020
UW Medicine is making its policies and protocols available on its website. These include screening and testing algorithms and policy statements, including minimizing aerosolizing procedures and room cleaning protocols. Peace Health in Vancouver, Washington has an extensive collection of information resources and links for the public.
2020
This discussion with Justin Bhandari, VP Operations at post-acute care partner organization MPAC Healthcare, will cover the ways the MPAC leadership team has adjusted in response to the coronavirus pandemic.
2020
Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
2020
A collection of resources for emerging from the COVID-19 pandemic, addressing the new issues for health care strategists.
2020
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.
2020
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.
2020
This webinar reviewing COVID-19 communication tools including internal messaging, community messaging, media messaging, and ready-to-use messaging, helping communicators deliver important information.
2020
Learn from a senior strategist and planning executive from Providence St. Joseph Health about the changing role of planners and the planning function during the COVID-19 pandemic.
2020
Learn how Revere Health is managing internal staff communications and revising their policies.
2020
COVID-19 internal communications strategy as well as a website, graphics and signage that encourage social distancing in the hospital.
2020
How Northwell Health and the planning team has supported the COVID-19 crisis in New York’s epicenter.
2020
Holly Sullivan describes how Spectrum Health is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information.
2020
Dive into a dialogue on resiliency in crisis and ways Rush University System for Health has both prepared and adapted to operate strongly through the COVID-19 crisis.
2020
This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage this unprecedented crisis.