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During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
How does the execution of a more personalized web and multi-channel communications experience impact digital operations? What are reasonable expectations to promote within your organization for these technologies? This session will establish a foundation for an exciting, but often superficially treated topic, with clear guidance and concrete tips.