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When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities.
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.
Anne Arundel Medical Center (AAMC) developed a methodology to prioritize a list of identified gaps in order to allocate resources for the coming and subsequent years.
Renown Health sought a deeper understanding of how their ambulatory patients access care in order to reduce or eliminate the organization's inefficient and redundant facilities.