Resource Library

31 Results Found

2018
This session will explore the transformation of the health care industry and the resulting needs and roles required to succeed.
2018
Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and Dr. Nate Gross, the Co-Founder of Doximity.
2018
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.
2018
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
2018
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.
2018
Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
2018
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.
2018
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
2018
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.
2018
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.
2017
Healthcare is in a period of dramatic transformation. New care models, disruptive technologies, personalized medicine, and alternative payment models are all challenging the conventional thinking of patients and practitioners—and driving them to seek credible sources of information to navigate this change.
2017
Your patients love them, search engines love them, and your leadership loves them. With an increase of 19.8% in the amount of time spent watching videos last year, demand for video is mounting. And the retention rate for visual information can reach 65% (compared to 10% for text).
2017
In a high-risk, high-reward move, Children’s Mercy Kansas City created a six-part documentary series, allowing viewers to follow patients and families as they sought hope and healing.
2017
Of course, social media, community outreach, brand journalism, websites, SEO, advertising, paid search, CRM, and a digital presence are all vitally important.
2017
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities.
2017
Several case studies from UC Davis Health will illustrate how best to use digital display, video, mobile and social ads to maximize audience reach and traffic to your landing pages.
2016
With projections showing women of childbearing age declining in its service area, Princeton HealthCare System (PHCS) developed multimedia-marketing strategies to grow its obstetrics service line.
2016
Accelerating growth begins with a robust referral community. This session will guide participants through the process of developing effective referring physician strategies and relationships.
2016
Before Facebook, YouTube, or even an electronic health record system, MD Anderson implemented its patient portal. It has since become a critical component of the patient's journey with over 75 percent usage. Attendees will learn how to exceed the national average of 36 percent with tools like real-time results release, self-service, and incorporating social work and patient advocacy.
2016
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.