As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
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This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
Check out this Power Point presentation from SHSMD Connections 2022 Conference providing real world examples and actionable insights for service line marketers.
Check out this Power Point presentation from SHSMD Connections 2022 Conference about how health care marketers can minimize stigma and promote positive health care mindsets.
Check out this Power Point presentation from SHSMD Connections 2022 Conference covering digital communications strategies from two leading Midwest health care systems.
Session Topics:
1. Physician Marketing and Partnerships
2. Content Strategy
3. Data and ROI Measurement
Learn from this SHSMD Connections 2022 presentation how to think differently about your paid media placements.
Learn from this SHSMD Connections 2022 presentation how to create successful communications and outreach strategies that recognize social determinants of health.
Learning Objectives
Check out this SHSMD Connections 2022 presentation about how to efficiently improve your SEO strategy and increase traffic.
Learning Objectives
Learn from this SHSMD Connections 2022 session presentation about how to increase patient volume utilizing targeted marketing and communications systems.
Outline
Learn from this SHSMD Connections 2022 presentation how to analyze and improve health risk assessment performance.
Learning Objectives
Hear about post pandemic customer insights that are driving Beth Israel Lahey and Sharp Health to shape digital to respond to customers in this SHSMD Connections 2022 session presentation.
Learn how to combat expensive, underperforming CRMs in your health care organization from this 2022 SHSMD Connections session presentation.
Learning Objectives:
Learn from this 2022 SHSMD Connections presentation how to assess and optimize your patient journey using digital marketing.
Agenda
Improve your content strategy to attract and engage executive level professionals with this SHSMD Connections 2022 session presentation.
Learning Objectives
Take a deep dive look at a digital content hub and review the framework for building a digital content hub for your organization in this SHSMD Connections 2022 session presentation.
After this session:
Learn about Marcom budgeting and how to maximize your spend in this SHSMD Connections 2022 session presentation.
In this session