Resource Library

13 Results Found

2021
In this session from SHSMD Connections Bytes, join members of Emory Healthcare’s Strategic Planning Office as they walk through how the annual planning process was adapted, challenges they faced, and lessons learned while quickly scaling existing resources and processes to match the growth of the system.
2021
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.
2021
In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.
2021
This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.
2021
In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life.
2021
This session from SHSMD Connections bytes shares a framework for how hospitals can address the social determinants of health, share strategic considerations involved with making the value case to adopt a social determinants strategy and provide case examples.
2021
Equity, Diversity, and Inclusion: 21st Century Connections for 21st Century Success The last seven months have been perilous, unprecedented, and uncertain for hospitals and health systems nation wide. As a result, we are rapidly developing, evaluating, and deploying new interdisciplinary strategies and partnerships.
2021
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.
2021
This session from SHSMD Connections Bytes highlights a toolkit for strategy development and alignment.
2021
In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.
2021
In this session from SHSMD Connections Bytes, speakers will share real life experiences and actionable advice for closing the gap between strategy and execution.
2021
This session from SHSMD Connections Bytes features new research illustrating the gulf between consumers and providers, insights on the potential long-term impacts of COVID-19, and proven strategies for how providers can close the gap.
2021
Day One On Demand Recordings NOTE: Press play if the recording does not start playing. Keynote Kickoff Winning the Modern Health Care Consumer: Candid Insights and Clear Action Steps