While real-time analysis of the US Ebola panic focused on the obvious-crisis communications-a new, deeper look reveals significant gaps in the fundamentals of internal and external communications needed to reach, teach, and reassure a frightened public and our own employees.
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Beyond Crisis: Learning from the Ebola Panic to Better Reach, Teach, and Reassure Employees and the Public
The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.